Continuous listening tools

6 steps to build a successful continuous listening strategy

Walking into a high-performance organization is special. You can feel the difference. The people are energized and confident about their work. But how do you become a “high-performance organization”? Short answer - by creating a good company culture. 

Making employees feel that what they're doing matters is the most considerable boost to their productivity. A continuous listening strategy helps to understand their needs, guide positive changes, and build a strong team dynamic. 

Here are six steps to build a winning continuous listening strategy. 

1. Identify areas that require attention and improvement 

Start by defining where you currently stand and what you want to achieve. Ask yourself these questions to determine what you want to improve:

• Are you looking to boost employee engagement and prevent burnout? 
• Do you want to address turnover by identifying areas of disengagement? 
• Are there specific skills gaps that need attention?
• Do you need to update or improve performance evaluation methods?
• Are there opportunities to enhance diversity, equity, and inclusion initiatives?
• Are you seeking to improve teamwork and collaboration among teams?

Pinpoint where continuous listening can add the most value for your organization. 

2. Keep employees in the loop

Prioritize transparency and keep your employees informed about what your surveys intend to examine and resolve. Let them know how you’ll leverage their feedback to improve the workplace and create a more welcoming work environment. This encourages them to participate actively in the process. 

3. Decide on the continuous listening tools

Once you’ve solidified the goals and informed all stakeholders, look at the best tools to launch and regularly communicate with employees. A continuous listening survey is a tried and tested method of listening to your employees. EngageRocket can help you with pre-configured and customizable surveys to find the information you seek. These surveys can include questions about job satisfaction, communication effectiveness, growth opportunities, and overall employee experience.

In addition, you can leverage one-on-one meetings to gather more detailed insights. Another option is brainstorming sessions with HR managers, leaders, and employees to encourage an open and constructive dialogue. 

4. Automate feedback collection and advanced analytics

The right continuous listening tool will automate information gathering and make your teams more efficient at extracting necessary insights. An automated feedback collection tool uses different surveys at different stages of the employee lifecycle, closes the feedback loop, and triggers personalized experience flows based on the survey results.

5. Develop action plans

Now that you’ve gathered the feedback and identified areas for improvement, it's time to develop clear and actionable plans. This can involve implementing training programs, improving work-life balance initiatives, or addressing specific concerns. It's important to communicate these action plans back to your employees, which demonstrates that their feedback is valued and acted upon.

6. Measure, monitor, and iterate

Continuous listening is an ongoing process and shouldn't stop at gathering feedback or implementing action plans. You should regularly track your progress and evaluate the impact of your actions. Is your employee net promoter score improving? Is employee satisfaction trending upwards? Adapt and refine your approach to continuously improve the employee experience and achieve organizational goals.

How can EngageRocket help you with continuous listening?

For a continuous listening program to be truly successful, having the right technology is essential. However, what's more important is that technology should be flexible to adapt to changing circumstances. Using rigid templates can have as many pitfalls as advantages, as often pre-determined measurements do not suit different corporate cultures.

EngageRocket helps organizations of different sizes build a two-way connection between employees, managers, and leaders. 

By implementing an employee listening strategy with a comprehensive suite of tools, you can gather experience data from any channel, analyze it, and receive automatic recommendations for improvement. 

Want to learn how EngageRocket can be your partner in driving cultural change and boosting productivity? Book a demo today and build better employee experiences!

FAQs

What are different continuous listening strategies?

Continuous listening strategies can vary based on organizational goals and priorities. By all means, all strategies aim to obtain valuable feedback to help organizations better achieve their purpose and goals. You can use any of the below continuous listening strategies to learn about your employees:

• Pulse surveys
• Open-ended feedback channels
• Focus groups
• Real-time feedback mechanisms
• Sentiment analysis

What are the best practices for continuous listening?

Here are the continuous listening best practices every organization must follow:

• Regular pulse check
• Anonymous feedback options
• Continuous listening training for managers
• Open forums
• Tailored development plans